agency — an app that helps you take control over your career
Brief: This passion project emerged after listening to friends complain about talent agencies. After hearing stories from the production side and from the talent side, I developed the following question: Is there a way for emerging talent to elevate their careers without agency representation and connect directly with brands?
Solution: agency is an app that does just that - removes the middle man and puts big brands directly in contact with emerging talent.
3-step flow
The goal for the user flow is to have as few inputs as possible from the moment the user signs up to the moment they book talent or a gig. To achieve this goal, I developed a 3-step flow: set up profile, list gigs, and discover talent.
Familiar UI
I really want users to experience little to no learning curve when navigating the app for the first time. To achieve this goal, I designed the the UI to look and feel similar to apps my target demographic would likely be using frequently - Instagram and Airbnb.
California Aesthetic
The brand aesthetic was inspired by the California coast with it’s blue ocean and purple sunsets.
Moving Forward
This passion project emerged after listening to friends in production complain about the archaic talent agency system. From the talent standpoint, they voiced concerns about safety and pressure to lower their rates in order to book gigs. From the production standpoint, they were most frustrated with the slow and multi-step process of booking talent through agencies.
This project is still in it’s preliminary stages and acts as more of a framework for further research and investigation. There is a lot of valuable information that still needs to be collected in order to develop a product that meets the needs of it’s users. If I continue to move forward with this project, I will start from the beginning and complete the following steps:
competitor research
interviews & personas
experience mapping
feature matrix & user testing
and more
