Lokal
Brief: Waterloo Taxi asked me to create an entirely new brand identity for a ride-sharing app they were about to launch in their community. They really wanted the new brand to emphasize the fact that they are a local business who has been serving the community for over 70 years. They really wanted this new brand to completely change the public’s perception of a Taxi company. Lastly, they wanted the new brand identity to be modern, fun, inviting, and accessible to everyone.
